IHOP has renamed itself IHOb: International House of Burgers
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IHOP Changes Name to IHOb to Promote Burgers
IHOP executives explain what's really behind the IHOb name change
IHOP executives explain what's really behind the IHOb name change
IHOP, IHOb rebrand shows genius marketing for now
Some People Don't Know What the P Means in IHOP, Let Alone the I, H and O - WSJ
Some People Don't Know What the P Means in IHOP, Let Alone the I, H and O - WSJ
IHOP changing its name over burgers again, but not to IHOb this time
IHOP teases another name change, News
IHOP Name Changed to IHOB: It is Now International House of 'Burgers' & Twitter is Furious
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