Pokemon GO may be the dawn of a new era for Nintendo
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Nintendo (NTDOY) has figured out how to turn a 90’s era game into one of the hottest apps in the world. Last Wednesday, Nintendo launched Pokemon GO and it rocketed to become the No.1 free app in Apple’s (AAPL) US iTunes store. Shares of Nintendo jumped over 20% on Monday in Japan as buzz over a mobile game called Pokemon GO went parabolic. “Despite the substantial success of Pokémon Go in the initial few days since its launch into only three countries, we still view Pokémon Go as a ‘leadoff hitter’ for Nintendo’s foray into mobile gaming,” Deutsche Bank’s Han Joon Kim said on Sunday.
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