Rickroll, The Know Your Meme Archive Wiki

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Rickrolling is a bait-and-switch prank that involves posting a hyperlink that is supposedly relevant to the topic at hand in an online discussion, but re-directs the viewer to the music video of "Never Gonna Give You Up," a 1987 dance pop single by English singer-songwriter Rick Astley. Since May 2007, numerous versions of the music video on have garnered hundreds of millions, largely driven by the widespread practice of "rickrolling" and subsequent resurgence in popularity of the song o